Mitchell 1 CRM (Customer Retention Marketing) and Mitchell 1 CTS (Call Tracking Services) provide automated marketing solutions that allow shop owners to systematically target their most profitable customers for repeat business.

CRM features include automated service-reminder postcards and emails, thank-you emails, customer satisfaction survey tools and intuitive management reports.

CTS offers toll-free call tracking to facilitate a shop’s advertising and marketing campaign and includes the tools needed to measure a return on investment for each effort.