David Ellingen, CEO

David Ellingen is President/CEO of Mitchell 1. Prior to his appointment at Mitchell 1, Ellingen spent 25 years at Snap-on Incorporated where he held a variety of management positions. In 1980 he was a field trainer in the equipment line. He traveled throughout the United States for three years visiting every state, giving him an excellent understanding of how the Snap-on sales system works.

In 1984 Mr. Ellingen was a Product Manager - Test Equipment for inside manufactured products. He introduced key products to the marketplace (Counselor series, AVR’s, assorted handheld) and was an integral part in expanding Snap-on’s market share in the equipment business.
Mr. Ellingen was given the responsibility for both inside and outside manufactured lines in 1985. In this capacity he increased annual sales ten-fold prior to the Sun acquisition in 1992. From 1988 to 1995 he was also in charge of all Snap-on Equipment product lines on a worldwide basis.
In 1995 Mr. Ellingen was involved in the creation of Snap-on Diagnostics Centers of Excellence. This involved taking eleven different engineering operations, eliminating duplication of effort and setting up a team to service all seven business units with the combined engineering group. Mr. Ellingen also took over the responsibility for worldwide management of Engineering and Product Management of Snap-on Diagnostics.
In Late 1997 Mr. Ellingen was appointed President & CEO of Mitchell1, a LLC with majority ownership by Snap-on Inc. Mitchell1 maintains market leadership in both repair information and shop management markets. Since the time Mr. Ellingen joined Mitchell1 revenues have more than doubled.
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Mr. Ellingen graduated from the University of Wisconsin with a major in marketing and finance. He is married and has a 17-year-old daughter.